In my recent presentations, I’ve highlighted some great reads in the areas of entrepreneurship, viral marketing, branding, and technology commercialization. If you know any budding entrepreneurs, these books will be great Christmas reads for them. Here they are:
Art Of The Start – Guy Kawasaki
Positioning – Al Ries/Jack Trout
Brand Hijack – Alex Wipperfurth
Unleashing the Ideavirus – Seth Godin
The Tipping Point – Malcolm Gladwell
Founders At Work – Jessica Livingstone
Crossing the Chasm – Geoffrey Moore
I love talking about books, because people always give me their recommendations in return – and there’s nothing I love more than a good business book. Here are some of those recommendations. Let me know if you’d like to add to this list:
Strategy & Structure – Alfred Chandler (recommended by Dr. Allan Conway, Dean, Odette School of Business)
A Good Hard Kick In The Ass – Rob Adams (recommended by Mark Meldrum, Odette School of Business)
A New Brand World - Scott Bedbury/Stephen Fenichell (recommended by Ravi Sood, Voodoo PC)
hey patrick..
ReplyDeletevery much enjoyed your speech at uwindsor recently.. i apologize that we never had an opportunity to talk afterwards..
a nice book i've read recently that you or some of your readers might find of interest:
Cradle to Cradle
http://www.mcdonough.com/cradle_to_cradle.htm
not as much about business management as about thinking of new ways that products must be engineered and developed.. something all managers should be considering as web 2.0 and "the green economy" begin to converge and become the major hotspots for new venture creation in the next few years..